Bird Buddy, the startup behind multiple AI-powered smart bird feeders, including the recently announced Smart Bird Feeder and Bird Bath, launches its latest product today, and it’s not just another bird feeder. Instead, the company is launching a new digital product called Bird Buddy Explore, which allows anyone to explore feeds from Bird Buddy cameras around the world, including in places beyond the continental US like Hawaii, Kenya, Chile and Bhutan.
Image credits: bird friend
The feature expands Bird Buddy’s reach to those who have not purchased the company’s feeders, allowing them to enjoy bird watching even in places and habitats beyond their own backyards.
The company notes that there is a lot of content to curate for this new feature, as every week, two years of interactions with nature are created and recorded within the Bird Buddy app. In total, each day Bird Buddy smart bird feeders record more than 1 million bird detections around the world.
To use Explore, you’ll download the main Bird Buddy app for iOS or Android, which was previously designed only for owners of the company’s bird feeders. This app now includes a new Explore section designated by a “globe” icon where you can swipe to remote bird feeders in various locations around the world and then choose which one you want to view by tapping “connect to feeder.” When you add a new feeder, you will receive your “postcards” – snapshots and videos of bird visitors when they visit the feeder at that location.
Image credits: bird friend
In addition to providing information on bird watching, the Explore feature also offers interesting educational information about each species of bird that the user encounters when using the app. The feature joins a lighter feature, Bird Buddy TV, which offers a TikTok-like live vertical video stream of live bird sightings from multiple customers’ feeders.
Along with the new digital product launch, Bird Buddy is launching two new accessories designed to attract more species of birds to your feeders, including the Bird Buddy Perch Extender, which attracts larger birds by offering a larger place to stand, and the 3-in-1 Bird Buddy nutrition set includes a water fountain, jelly tray and fruit spike to attract birds such as orioles and finches.
Image credits: bird friend
“We are on a mission to help nature compete for our attention and, in the process, create daily
connections with nature for as many people as possible,” Bird Buddy co-founder and CEO Franci Zidar explained in a statement.
“That’s why we’re expanding the Bird Buddy app to offer a unique experience for those who don’t have access to a backyard or feeder. This is our most exciting development to date, to truly unlock the magic that is the world of birds and their fundamental role in our ecosystems. Being able to bring joy 24/7 is a privilege and we are grateful to our community who have been instrumental in helping us achieve this,” he added.
Image credits: bird friend
The company also introduced a subscription product, Bird Buddy Pro, that allows users to mute or ignore species, add additional guest slots, and a new frenetic mode that maximizes bird detections. And later this fall, Bird Buddy plans to introduce its own seed subscription service to make sure its customers have easy access to the right food for their diet.
To date, Bird Buddy customers have installed 150,000 feeders around the world, which are capable of recognizing more than 1,000 bird species.
