Luxury retailer Browns has teamed up with fast-growing brand Golden Goose to celebrate the latter’s fifth and final edition. Dreamed by collection for her Haus of Dreamers series.
Featuring actress and singer-songwriter Suki Waterhouse, the collaboration is available at Browns Brook Street through an “immersive experience” on the ground floor of the retailer’s flagship boutique.
The launch coincided with London Fashion Week, alongside Suki’s collection, and showcased an exhibition from the Haus of Dreamers series, featuring looks from creatives Fabio Novembre, Quannah Chasinghorse, Dr Woo and Sunmi.
These were first launched at the Haus of Dreamers celebration in Venice in May and in key destinations around the world including Corso Como, Milan and Maxfields, Los Angeles.
Each artist “co-dreamed” shoes, a ready-to-wear piece and a “unique object” linked to the artists’ Venetian experience.
Waterhouse’s offering consists of three pieces inspired by her performance at the Haus of Dreamers event and images she took of Venice.
The first item is a limited edition signed photograph, 1 of 20, taken by the artist “that captures the essence and soul of Venice.” Then there’s a cropped tank top with oval Swarovski crystal embellishments “that takes inspiration from the artist’s signature laid-back style.”
As for footwear, the capsule is completed with a pair of knee-high Wish Star leather boots adorned with an intarsia eagle on the upper, “paying homage to the Western culture that inspires both Suki and the brand.”
Of course, three items doesn’t really guarantee a fully immersive experience, but the pieces are paired with a series of Golden Goose looks designed exclusively by Waterhouse from the Browns edit.
It’s all visible through the windows of Browns Brook Street: shoppers view the capsule collection in the Focus Room before traveling to find the Waterhouse edit along with a vintage photo booth to capture their in-store experience.
The edition is available in-store until mid-October, as well as on the Browns and Golden Goose web stores.
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