Dune London has had a busy few days, launching its autumn/winter collection, unveiling a celebrity collaboration with Jermaine Jenas and now announcing the appointment of Polaris as its strategic SEO partner for 23/24.
London-based Pureplay agency will aim to increase the SEO performance of the footwear and accessories specialist’s global website.
In line with its accelerated expansion plans, Dune London “identified opportunities to leverage SEO by driving new customer acquisition and increased sales.” To achieve this, the brand said it “recognized that the right partner would offer strategic SEO to guide and manage stakeholders and offer a best-in-class delivery team to collaborate with on a day-to-day basis.” Hence Polaris.
Kicking off its partnership this month, Polartis “aims to guide the brand on how to increase market share in key product categories through SEO and generate positive ROI.” [while] ranging from daily cleaning and monitoring, to quarterly KPIs.”
Initially Focusing on creating a roadmap to achieve strategic objectives for the autumn/winter 2023 season, the agency will also guide Dune London “on how to have an SEO mindset internally, across all relevant areas of marketing, including strategy marketing, content planning, production and public relations, by delivering a training program throughout the first 12 months together.
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