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HomeBusinessJay-Z completes sale of Tidal to Jack Dorsey’s Square for reported $350M

Jay-Z completes sale of Tidal to Jack Dorsey’s Square for reported $350M


Jay-Z’s deal to sell his streaming service Tidal to Jack Dorsey’s financial services company Square has reportedly closed at $350 million.

Square announced the deal back in March, saying it expected to pay $297 million in a mix of cash and stock for an undisclosed majority ownership stake in Tidal, which Jay-Z and a group of other artists acquired for $56 million in 2015.

TMZ has reported that the deal closed on Friday and that Square ended up paying $350 million for 80 percent of the company. Square will also get licensing deals with the major record labels on the platform, TMZ reported, and Desiree Perez, CEO of Jay-Z’s entertainment empire Roc Nation, will continue to help run Tidal. 

Square said in March that the company expected to close the deal sometime in the second quarter, which began in April. The company also said Jay-Z would join Square’s board of directors once the deal closed. But the company had not disclosed Jay-Z’s addition to the board as of writing.

With the success of streaming platforms like Spotify, Tidal had struggled with Jay-Z at the helm.
With the success of streaming platforms like Spotify, Tidal had struggled with Jay-Z at the helm.
GC Images

The deal gives Jay-Z an exit for Tidal, which has struggled amid a field of larger streaming rivals like Spotify. The service has been dragged down by weak subscriber numbers — thought to be between 1 and 5 million, paltry compared to Spotify’s 356 million monthly active users — and high turnover in its executive suite.

Shares of Square slid almost 2 percent on the March announcement of the deal. 

Jack Dorsey
Jack Dorsey had publicly teased that some sort of transaction with Jay-Z was coming via several social media posts.
Getty Images

The March announcement came after Dorsey and Jay-Z, born Shawn Carter, dropped several hints that they were working on something. The pair was spotted lounging on a yacht in the Hamptons with Jay-Z’s superstar wife, Beyoncé, in August before news leaked in December that they were discussing a Square-Tidal tie-up.

The deal gives Square an opportunity to expand into a new selling ecosystem, though it raises questions about why a financial products company is acquiring a music streaming startup. Dorsey defended the deal in a series of tweets back in March, saying he plans to help Tidal musicians grow their businesses and fanbases by building collaboration tools, making it easier to sell merchandise and creating “entirely new listening experiences.

Usher, Rihanna, Nicki Minaj, Madonna, Dead Mouse, Kanye West, Jay Z, Jason Aldean, Jack White, Daft Punk, Beyonce and Win Butler attend a Tidal launch event in New York.
Usher, Rihanna, Nicki Minaj, Madonna, Dead Mouse, Kanye West, Jay-Z, Jason Aldean, Jack White, Daft Punk, Beyonce and Win Butler attend a Tidal launch event in New York.
Kevin Mazur

“Given what Square has been able to do for sellers of all sizes and individuals through Cash App, we believe we can now work for artists to see the same success for them, and us,” he said.

Shares of Square were trading about 0.5 percent lower Monday.





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