Moschino opens Parisian pop-up store at Galeries Lafayette Champs-Elysées

Moschino has set up shop in the Galeries Lafayette branch on the Champs-Elysées in Paris. The Italian luxury brand, which will soon celebrate its 40th anniversary with a major show in Milan, scheduled for September 21, has reinforced its presence in Paris with the opening of a pop-up store in the ground floor atrium of the department store.

The Moschino pop-up store will remain open during fashion week, until Sunday, October 1, and will not go unnoticed. Two rows of giant gold-colored letters that form the word ‘Moschino’ intersect in the shape of a cross, dividing the 31-square-meter pop-up space into four distinct areas, each themed around a different color: fuchsia pink, brown, denim blue and black.

Visitors will be able to explore a selection of ready-to-wear items and accessories for women and men from the Moschino Logo collection for Fall/Winter 2023-24.

The brand, which parted ways with creative director Jeremy Scott in March, had opened other pop-up stores in the French capital in the past. For example, in the Printemps department store, where in July it also opened a retail corner with the new Mo5ch1no Jeans line, a contemporary version of the brand’s denim products and the traditional Moschino Jeans line.

In Paris, Moschino also operates a flagship store at 255 rue Saint-Honoré.