California retailer Pacsun launched its third Formula 1 collection this weekend, along with an activation at its Aventura, Florida store.
Coinciding with the first U.S. race of the season in Miami, Pacsun and Formula 1 expanded their product line with 12 new styles, including T-shirts and shorts, hoodies, pullovers, crewneck sweatshirts, and a zip-up T-shirt. .
The collection was characterized by pops of green and ombre patterns on select pieces.
To celebrate the launch of the collection and the race, Pacsun hosted an in-store event in Miami where customers and fans got their first look at the collection, enjoyed entertainment, local food and beverage vendors, and took home special treats. .
A number of influencers and the Miami Formula 1 communities attended the event, along with Pacsun leadership and Oli Boden, Head of Formula 1 Gaming and Licensing.
“Formula 1 is taking the world by storm and at Pacsun we are thrilled to take our customers to the world championship through exclusive apparel and content,” said Richard Cox, Vice President of Men’s Merchandising.
“Our brand has always been committed to resonating with our audience by embracing their culture. This partnership allows us to further merge the worlds of fashion, sports and entertainment and bring more styles to our community to support the coveted career.”
In March, Pacsun released a co-branded 37-piece collection, which followed a 2022 soft release, which debuted at ComplexCon 2022.
Beyond racing, earlier this month, Pacsun also announced an official partnership with the Los Angeles Football Club (LAFC) as an associate outreach partner for its 2023 regular season.
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