Californian retailer Pacsun is accelerating its push into Formula 1 with the launch of a new collection, ahead of the 2023 Las Vegas Grand Prix.
The collection features updated silhouettes and restocks of iconic bestsellers, as well as a series of limited pieces that embody the city’s vibrant spirit.
In particular, the Formula 1 collection offers a range of new styles for women, men and unisex, including shorts, cargo pants, joggers, track pants, long and short sleeve graphic t-shirts, hoodies, anoraks and jackets.
Ranging in price from $30 to $600 USD and inclusive in sizing from XS to 2XL, the clothing showcases a mix of new patterns and colorways, incorporating gradient body colors, eco-friendly fabrications, special motifs and unique graphic techniques.
“Seeing how our F1 collections resonate with our fans is exciting. Our goal is to give our community the clothing they want with every release, but beyond that, we create experiences designed to be special and accessible,” said Richard Cox, Vice President of Male and Global Associations in Pacsun.
“The new collection includes a limited capsule about the most anticipated race of the year. “This launch really captures a lot of what we do at Pacsun: art, sports, fashion, culture and more.”
To celebrate the launch of the Formula 1 collection, Pacsun hosted a preview event at Poppy nightclub in Los Angeles on Monday. The exclusive event attracted a star-studded guest list, including notables such as comedian DeRay Davis, artist Bryce Xavier and player Michael Evans.
Pacsun will also bring the excitement right to the heart of the Las Vegas Strip during race weekend at the Wynn, and will appear at Delilah with a Formula 1 booth.
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