Sosandar names Emily Frazer as its creative director

Sosandar is one of the UK’s fastest growing fashion brands and has just made a key appointment with a new creative director.

The e-tailer has appointed Emily Frazer to the role as part of its marketing team.

And it said she brings with her “a wealth of knowledge and experience”, previous roles including Head of Brand and Creative for both Karen Millen and Coast.

Its arrival comes as the company also introduces Mono Studio, its new collection of “monochrome essentials.” The retailer said that “with an emphasis on Sosandar’s signature timeless elegance and attention to detail, this collection adds a note of exclusivity to any woman’s wardrobe.”

As we have already mentioned, the company is growing rapidly and in the summer it also recorded its first fully profitable financial year, as its revenue continued to increase by double digits.

It has also seen a number of key developments that should help drive its growth further.

This spring it signed an agreement with Global-e, the giant platform to enable and accelerate global, direct-to-consumer, cross-border e-commerce. He added that he was “in active dialogue with a number of potential international external partners and looks forward to providing an update on this in the coming months.”

Then in October it said it would open physical stores starting next year and had signed deals to expand in Australia and Canada.