Telephone directory fragrances

In a unique tribute to the iconic British brand, Yell will present “Eau de Yellow Pages”, a fragrance that encapsulates the essence of the legendary directory. This innovative move comes in response to the enduring appeal of the Yellow Pages, which, despite last circulating five years ago, still generates more than 18,000 monthly Google searches in the UK.

Reminiscent of a new edition of the Yellow Pages, the fragrance features top notes of bergamot and lemon, which transition into deep, woody aromas of cedar and musk, culminating in the sweetness of vanilla. This combination is intended to evoke memories of times when the directory was a household staple.

Sarah O’Rafferty, Director of Public Relations at Yell, highlighted the brand’s heritage, emphasizing the unique scent of the Yellow Pages and its ability to evoke cherished memories. She highlighted the evolution of the brand, noting that while the physical directory may no longer prevail, its essence continues to influence Yell.com’s current identity.

Perfume expert Dan Rothschild emphasized the power of scents to evoke memories and emotions, praising the trend of creating fragrances inspired by personal experiences and historical moments.

As Yell eyes a limited release of this nostalgic fragrance in 2023, it is clear that the legacy of the Yellow Pages continues to resonate, with plans to highlight the best in various sectors across major UK cities.