Chicago-based Wilson Sporting Goods has opened its newest retail store in the iconic Mall of America, solidifying its position as the largest sporting goods store in the Twin Cities area.
The 2,600-square-foot space, located at 101 North Garden, Bloomington, MN 55425 on the first floor, is a major milestone for Wilson as it marks the company’s first brick-and-mortar store in the region.
“We are incredibly excited about Wilson’s expansion to such an iconic location as the Mall of America. The local communities around Minnesota have a very strong connection to sports and Wilson is proud to bring a dynamic retail space to the Twin Cities,” said Gordon Devin, president and general manager of Wilson’s soft goods and retail.
“Each of our retail stores is a personal expression of our brand, and our store at the Mall of America is no different. “This store exemplifies Wilson’s ongoing commitment to engaging the communities in which we live and evolve through our continued commitment to sport.”
The new location features a broad product offering in sports categories, including basketball, baseball, tennis, soccer and technical sportswear. Featured products include official basketballs of the NBA and WNBA, The Duke, the official ball of the NFL, A2000 gloves and leading tennis racquets such as Pro Staff and Shift.
Additionally, the store will showcase Wilson’s latest styles from its technical sportswear collection for men and women, and feature the 2023 ‘City Edition’ basketballs, a nod to Minnesota’s home team.
To enhance the shopping experience, the Wilson store will offer racket stringing services and an innovative “Equipment Room.” Customers can rent select products to try before making a purchase. Rental fees range from $5 to $10 per day, depending on the product, and all fees are deducted from the final purchase price.
Earlier this year, the brand opened its first retail store in California, marking its West Coast debut.
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